Explanation of the bcg matrix the bcg matrix provides some assumptions as follows bcg, website. Explain the bcg matrix free pdf ebook looksbysharon. This measurement reflects a brands competitive position and is usually expressed as their market share relative to their. Pdf bcg matrix, swot analysis and porter model sidhant jain. Read online cvs caremark company bcg matrix analysis book pdf free download link book now. To analyze the structure of a company and its corporate strategy, porters five forces model is used. Bcg stands for boston consulting group, a wellknown consultancy company that developed the bcg matrix in the 1970s. The boston matrix is a model which helps businesses analyse their portfolio of businesses and brands. Sep, 2019 created by the boston consulting group, the bcg matrix also known as the boston or growth share matrix provides a framework for analyzing products according to growth and market share. Jan 06, 2017 definition and detailed explanation of bgg matrix and the four elements can be found in this article. Based on this assessment, the boston matrix helps in the longterm strategic planning of the companys portfolio, as it indicates where to invest, to discontinue or develop products.
Analysis of the portfolio of red bull based on the bcg matrix. A completed matrix can be used to assess the strength of your organization and its product portfolio. A business with a range of products has a portfolio of products. Boston matrix product portfolio model business tutor2u. Bcg ge mckinsey matrix free download as powerpoint presentation. Bcg boston consulting group matrix templates downloads.
The boston consulting group bcg matrix is a portfolio management tool created in 1970 by. Edraw is used as a bcg matrix software coming with readymade bcg matrix templates that make it easy for anyone to create beautiful bcg matrix. Bcg matrix model summary devised as a portfolio planning tool, or corporate planning tool, the bcg growthshare matrix was first conceived by bruce henderson of the boston consulting group back in the 1970s. This paper critically assesses the boston consulting group bcg matrix and indicates how the matrix can be improved to solve portfolio problems. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes. Devised as a portfolio planning tool, or corporate planning tool, the bcg growthshare matrix was first conceived by bruce henderson of the boston consulting group back in the 1970s. Download our 100% free bcg matrix templates to help you create killer powerpoint presentations that will blow your audience away. Boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg, usa. It classifies business portfolio into four categories based on industry attractiveness growth rate of that industry and competitive position relative market share. This article also contains a downloadable and editable tows matrix template. It is the most renowned corporate portfolio analysis tool. Bcg matrix boston consulting group group analysis of companies sbu, product lines, products and services.
The bcg matrix was developed by the boston consulting group in 1968. Characteristically, a normal experience curve slope will produce cost ratios to the largest compe titor like these. Bcg matrix was a framework originally devised by boston consulting group to strategically measure the potential growth rate of a company within its industry versus its relative market share. It is a matrix which helps in decision making and investments. G matrix is considered the oldest, the simplest and the most known matrix of analysis of the portfolio of activities. Market share gains will always create cash surpluses. I explain how to use it, fill it in, calculate relative market share and the pros and cons of the model. Jul, 2011 free professional bcg matrix charts for powerpoint. How to use the bcg matrix smart insights digital marketing. An analysis on bcg growth sharing matrix munich personal. Bcg matrix also referred to as growthshare matrix is a portfolio planning model which is based on the observation that a companys business units can be classified into four categories.
First, the relative market share that a certain product or its business unit has with respect to the competition. The model compares each business unit of a company against its main competitor in terms of market growth and market share. However, you can also use the model to determine the priority for other matters within a company. A product portfolio is the products mix of market segments. The bcg matrix considers two variables, namely n market growth. The concept is based on four quadrants in which a companys strategic business units sbu or productsbrands are classified. Normally, such products are about in balance in net cash flow. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. The bcg growthshare matrix is a four cell 2 by 2 matrix used to execute business portfolio analysis as a footstep in the strategic planning process. The bcg matrix for powerpoint, short for boston consulting group, is an idea designed to help those looking to plan a longterm strategy, to develop or discontinue a product or to help a business look at different growth opportunities by looking at its products to decide where they need to invest. In this model, five forces have been identified which play an important part in shaping the market and industry.
This business method bases its theory on the life cycle of products. Bcg matrix provides simply twodimensional analysis on management. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Relative market share horizontal axis the higher the market share, the more cash likely being generated. It divides a market on the basis of its relative growth rate and market share and comes up with 4 quadrants cash cow, stars, question marks and dogs. This is where you can use an approach like the ansoff matrix to think about the potential risks of each option, and to help you devise the most suitable plan for your situation. The growth share matrix or boston consulting group. In case you are not aware a bcg matrix, also known as a growthshare matrix is a management planning tool.
This is also known as the growth market share matrix by plotting these factors it is possible to identify which products or brandsunits a company should invest further in, and which products it. The bcg matrix, also known as the boston growthshare matrix, is a tool to assess a companys current product portfolio. Bcg matrix, boston matrix, bcg matrix template groupmap. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions strategic business units or sets of products. Boston matrix bcg matrix at the end of the 1960s, bruce henderson, founder of the boston consulting group, bcg, developed his portfolio matrix. Pdf an analysis on bcg growth sharing matrix researchgate. The composition of the portfolio can be critical tothe growth and success of the company. The boston consulting group matrix bcg matrix, also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firms brand portfolio brand equity in marketing, brand equity refers to the value of a brand and is determined by the consumers perception of the brand. Download cvs caremark company bcg matrix analysis book pdf free download link or read online here in pdf. However, since they are leaders, they also generate large amounts of cash. For example, you can analyze your customer portfolio using the bcg matrix. To ensure longterm value creation, a company should have a portfolio of products that contains both highgrowth products in need of cash inputs and lowgrowth products that generate a lot of cash.
Get a clear understanding of the market position of products and services of either your business or competitors, with this bcg matrix template. Bcgmatrix, boston box, boston matrix, boston consulting group analysis. The bcg matrix is an assessment model in which products or functional business units are assessed on two features. The bcg matrix is a business method that was created by the boston consulting group in the 1970s. In the bcg matrix for hunting accessory industry product. May 01, 20 bcg matrix or growthshare matrix is a corporate planning tool, which is used to portray firms brand portfolio or sbus on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis. Bcg matrix model advantage boston matrix explained. The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. The bcg matrix may oversimplify the assessments of the facts. The boston consulting groups product portfolio matrix bcg is designed to help you with longterm strategic planning. Includes 14 high quality slides with editable easily customizable graphics. Bcg growth share matrix definition, explanation, examples. Benefits of the bcg matrix the marketing study guide.
Presentation on bcg matrix rehaman m mba student 2. The boston matrix is a popular tool used in marketing and business strategy. As explained by others, i think the bcg matrix is a way to think about existing products assets and think about their usage strategy going forward. Cash surpluses are generated when the product is in the maturity stage of the life cycle. Build the matrix with your team in realtime with our free plan. The boston consulting group bcg helps the business organizations to develop their efficiency for the successful operation of their business activities. The growth share matrix or product portfolio boston. Boston consulting group ii a business portfolio analysis matrix.
Cvs caremark company bcg matrix analysis pdf book manual. A business portfolio is a companys set of investments, holdings, products, businesses and brands. Bcg matrix example with a free bcg matrix template. Marketing managers attempt to make a product appeal to specific groups of people, called segments. Determine the respective quadrants in the bcg analysis for these product lines. Understanding the tool the ansoff matrix was developed by h. The bcg matrix explained how does the bcg matrix work. They grow rapidly and therefore they use large amounts of cash. Edraw is an easy to use bcg matrix software comes with readymade bcg matrix templates that make it easy for anyone to create beautiful and professionallooking bcg matrix for ms word.
The bcg is simple and useful technique for strategic analysis. The bcg matrix is an excellent tool for analyzing the products or services of a company. Bcg growthshare matrix strategic management insight. How to create a boston consulting group bcg matrix powerpoint. Jan 16, 2020 the bcg growthshare matrix is a tool used internally by management to assess the current state of value of a firms units or product lines. The continuous development and market introduction of new businesses can play an important role in the future performance of companies. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. Edraw can also convert all these templates into powerpoint, pdf or word templates. Bcg matrix is a framework created by boston consulting group to evaluate the strategic position of the business brand portfolio and its potential. The boston consulting group matrix and the product. The growthshare matrix aids the company in deciding. Jan 30, 2018 marketing decision making, the bcg matrix plays an effective tool for strategic. The bcg matrix does not show what the competition is doing. Bcg matrix is a framework created by boston consulting group to evaluate the strategic position of the business brand.
The tows matrix is derived from the swot analysis model, which stands for the internal strengths and weaknesses of an organisation and the external opportunities and threats that the business is confronted with. The bcg matrix is a matrix designed by the boston consulting group back in 1970s. Download edraw and view all templates in editable mode. Also known as the boston box or grid, bcg charts are divided into four types of scenarios, stars, cash cows, dogs and question marks. Miro bcg matrix template allows you collaborate on portfolio analysis in realtime and takes only a minute to set up. Using the boston consulting group portfolio matrix to analyze. Bcg has identified the six most effective steps that provider organizations can use to implement a valuebased operating model and accelerate the rate of change. Bcg ge mckinsey matrix strategic management general electric. Bcg matrixs problems and its reconstruction abstract. Baseline growth rate is at 5%, and the medium market share is set at 0. Strengthening the portfolio analysis syed ferhat anwar1 sharif rayhan siddique2 shakil huda3 abstract. All books are in clear copy here, and all files are secure so dont worry about it.
In this webinar i explain the bcg boston consultancy group matrix. The bcg matrix template plots products or product categories against two variables. The boston consulting group developed a matrix for assessing the product lines of a company, called the bcg matrix. Pdf competitive profile matrix cpm as a competitors. However, owning a product portfolio poses a problem for. Definition and detailed explanation of bgg matrix and the four elements can be found in this article.
The bcg matrix was developed by the boston consulting group in 1970 and is a planning tool that graphically represents a companys portfolio of products and services in the hope that the company will decide which products it should keep, sell, or invest in. The idea behind it is that to ensure longterm value creation, a company should have a portfolio of products that contains both highgrowth products in need of cash inputs and lowgrowth products that generate a lot of cash. A planning model developed by bruce henderson of the boston consulting group bcg in the 1970s. The growth share matrix is a diagram of the normal relationship of cash use and cash generation. Having used this type of chart a lot recently, i thought it was time i had a decent version in excel. Market share can be achieved by the investment in marketing sector. Free professional bcg matrix charts for powerpoint. Analysis of the portfolio of red bull based on the bcg matrix martin pruschkowski term paper business economics miscellaneous publish your bachelors or. Porters five forces strategic analysis of the nike bcg matrix case study. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. Oct 19, 2016 in this webinar i explain the bcg boston consultancy group matrix. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multi product companies. Based on qualitative research, this paper aims at identifying the causes of rise and fall of the b. G matrix, method used in the strategic decisional processes to streamline.
May 02, 20 mis 4478 team bazinga presentation of bcg matrix. To develop the efficiency of marketing decision making, the bcg matrix plays an effective tool for strategic planning of product performance in. The bcg matrix is a wellknown management model for analyzing a companys product portfolio. Free bcg matrix templates for word, powerpoint, pdf. Kindle, epub, or the growth share matrix is a diagram of the normal relationship of cash use and the boston consulting group. Our word bcg matrix templates are easy to reuse and free. Bcg matrix definition and examples presentation infographics. The bcg model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. The divisions or products compromise the organisations business portfolio.